About TPI

Nick Lambesis is Founder and CEO of Tipping Point Inc. – a strategic consultancy based in Southern California. Nick founded Tipping Point Inc. with the same formula he has used for over 35 years in the advertising industry – partnering with ambitious entrepreneurs ready to become cultural phenomenons while having tremendous fun navigating to higher levels of success.

Nick Lambesis was inspired to begin his advertising industry journey in 1972 while working with Ben Goddard who gave him a copy of George Lois’s first book: “George, be careful.” Nick already knew his work, having been a huge fan of the iconic Esquire magazine covers Lois creative directed in the Sixties. Because George was also of Greek decent, Nick took the liberty of calling George while he was in the process of creating The Lambesis Agency in Phoenix. A few years later, inspired by the work Lee Clow at Chiat Day was doing for Nike, Nick moved the agency to San Diego in 1987, working with some of the best freelance creative in Los Angeles. Along with wife and COO Victoria Lambesis, soon the two-person agency began establishing itself as an international creative boutique, winning a Bronze and a Sliver pencil at the One Show, a Belding Bowl in LA, a feature in a marketing textbook and Best of Show in the San Diego creative show.

Services

We’re passionate about helping our clients succeed. As collaborative partners with extensive experience in a wide range of disciplines, We’re able to provide comprehensive, strategic solutions from creating and revitalizing brands, to promoting them throughout the communication spectrum. Our philosophy is simple: approach all opportunities from a holistic perspective and pursue big ideas with one objective in mind … results!

MARKETING

Customer journey mapping
In-store communications
Visual merchandising
Advertising
Shopper/retail marketing
CRM/direct marketing
Digital marketing
Promotions/sponsorships
Trade shows/events

BRAND

Brand audit and analysis
Market assessment
Brand strategy
Brand architecture/naming
Value proposition
Brand essence and story
Brand positioning
Brand launch/implementation

DESIGN

Logo
Identity systems
Packaging design
Interactive design
Tone-of-voice
Sensory
Messaging
Guidelines/standards

Deliverables

Having founded the agency that has built and grown more than it’s share of Billion Dollar brands, Nick Lambesis knows a thing or two about brand development. Tipping Point Inc offers three levels of engagement for the first time client:

Tier 1
BRAND AUDIT
$50,000

Analyze the state of your brand.

Secondary research and a look at all forms of relevant trends and consumer dynamics that affect your brand.

Tier 2
BRAND AUDIT AND REPOSITIONING
$100,000

+ Everything in Tier 1

+ Primary research relative to the target consumer

Tier 3
BRAND AUDIT, REPOSITIONING, AND CREATIVE DIRECTION
$150,000

+ Everything in Tier 2

+ Brand positioning and target development relative to the specific need in the marketplace. And from there:  the development of your unique position in the market

+ Creative Development & Media Planning

+ We provide three creative directions in relation to where your brand needs to go.  Included is an in-depth “set of architectural plans” that communicate fully what your particular branding process looks like.  

History

The Origin of the Tipping Point — Download
New Yorker – “Hunting For Cool” – Malcolm Gladwell — Download
Malcolm Gladwell’s The Tipping Point – Lambesis Agency Chapter 6 — Download

Contact

NICK LAMBESIS

2683 Via De La Valle, Ste G-508
Del Mar, California 92014

connect@tippingpointinc.com