About Us
At Tipping Point we bring a unique perspective to brand development. Designed to fill the needs of those companies who are not able to attract the top talent of World's best ad agencies, we fill a huge void in the marketplace by bringing the best and brightest to bear the specific needs of your brand. We bring both ability to understand the meaning and structure of your brand as well as the ability to deliver and execute. Unlike most consulting companies, we also operate in the 'real world' of marketing, advertising, media and public relations - they are an actual part of what we do. We have both the theoretical knowledge of research, planning and strategy as well as the hands on experience crucial to implementation.
Tipping Point Inc. has the ability to lead and oversee the strategy, direction, design and implementation of your brand, in all its manifestations. The benefit to you is a brand partnership in the highest sense. The end result is a more effective brand development process, a more complete set of 'architectural' plans that define and develop your brand, as well as the ongoing capability to work with outside and in-house resources to craft the brand and produce the various pieces that make up the totality of your brand.
Nick Lambesis
Nick Lambesis is Chairman, Founder and CEO of the consulting company Tipping Point Inc. where he works one-on-one with a select group of clients to craft and customize their particular brand development needs. He is also Chairman Emeritus and Founder of The Lambesis Agency, one of the World's top creative agencies based in Carlsbad, CA.
Nick Lambesis cut his teeth in agency business where his highly acclaimed advertising agency that bears his name is known for breakthrough work and the creation of blockbuster international brands. The Tipping Point name was inspired by the sixth chapter of best selling book, The Tipping Point, by Malcolm Gladwell. There Gladwell memorializes the crucial role The Lambesis Agency played in helping Airwalk footwear become one of the largest and coolest casual shoe brands in the World, as it went from $20 million to $250 million in revenue in less than three years. A Forbes cover story featured another Lambesis client, Bebe Women's Clothing. Like Airwalk, the article speaks of the role marketing played in creating a buzz as Bebe Women's Clothing became the second hottest growth company in America. In one of the most seminal pieces ever written on tracking cultural youth trends, the Lambesis "Coolhunter" and the Lambesis L Report process were featured in a 12-page cover story in The New Yorker in 1997, which is the "seedling" for the Tipping Point book that took the marketing world by storm three years later.
In 1995 Lambesis was honored in San Francisco as "Best Agency in the West" under 40M, while the agencies work has been featured in three marketing textbooks, and has been publicized extensively in trade publications like Archive, Communication Arts, Ad Week, and Advertising Age. The Agency has consistently been a winner in the industry's top award shows, including the One Show (Silver and Bronze), and a Kelly award finalist twice for creating one of the top 25 magazine campaigns in America. Clients include: Airwalk Footwear, Skyy Vodka, Bebe Clothing, Hitachi, Hard Rock hotel, Proctor and Gamble, Guess Jeans, Charles David Shoes, Guess Kids, and Baby Guess. Currently the Lambesis Agency's work for Hitachi Plasma has garnered international attention with a spot featuring a white leopard jumping through a plasma screen while a leash of gemstones explodes to signify the spectacular color of an Hitachi plasma screen. The spot, which was produced by world class director, was named "best spot" by Adweek and was recently featured by the Chicago Sun Times and Stuart Elliott of the New York Times.
Nick Lambesis has a BA in English Literature from the University of Minnesota and MA in Humanities and Literature fro Arizona State University.
Andrew C. Aussie
Andrew C. Aussie, is President and Chief Strategic Officer at Tipping Point Inc. where he heads up marketing, research, brand strategy and product innovation. He also has his own company, Honest Foods, which he created through his passion for natural foods and his love of the fresh and delicious fruits and vegetables found at farmers markets. Today, his commitment to maintaining the integrity and purity of whole food as nature intended it to be enjoyed is seen in every delicious Honest Foods product.
Prior to joining Tipping Point Inc. and founding Honest Foods Andy was employed by the Kashi Company, where was vice president, strategy and new business development. During his 11-year tenure at Kashi, Aussie spearheaded numerous product innovations including the TLC line, Heart to Heart, and GOLEAN, Kashi's most popular brand.
Prior to Kashi, Aussie also served as assistant brand manager for Procter & Gamble and in business development at Saturn.
Aussie obtained masters in business administration from the Anderson School at the University of California, Los Angeles in 1993 and a bachelor of arts in economics and psychology from University of Michigan in 1989.