Case Histories
Each of the managing partners at Tipping Point Inc. brings with them significant exposure to brand building success stories. The sixth Chapter of The Tipping Point memorializes the role Lambesis Inc. played in helping Airwalk footwear become the fifth largest casual shoe company in the world, as it went from $20 million to $250 million in revenue in less than three years. A Forbes cover story featured another Lambesis client, Bebe Women's Clothing. Like Airwalk, the article speaks of the role marketing played in creating a "buzz" as Bebe became the second hottest growth company in America. In one of the most seminal pieces ever written on tracking cultural youth trends, the Lambesis "Coolhunter" and the L Report process were featured in a twelve-page cover story in The New Yorker.
At the the Kashi Company, Andy Aussie was vice president, strategy and new business development. During his 11-year tenure at Kashi, Aussie spearheaded numerous product innovations including the TLC line, Heart to Heart, and GOLEAN, Kashi's most popular brand.
These international success stories were not accidental. Each grew out of an in-depth knowledge of what it takes to build and develop a global brand. In each, new vitality was injected into the life force of the company and in each case a "brand epidemic" resulted in added value, increased market share and brilliant marketing communications.
The following brands and case histories are a combination of the experience of Andy Aussie, Nick Lambesis, The Lambesis Agency or Tipping Point Inc.
Client Experience
Bebe
Brecht BMW
Cosmar
Coromega
Charles David Footwear
Nordstrom
Dana - Renaissance's fragrance division
Hitachi Home Electronics
Rossignol
Guess, Inc.
Baby Guess
Guess Kids
Guess Home Collection
Jostens Learning Corporation
Morey Bodyboards
Kashi TLC
Kashi Heart to Heart
Kashi GOLEAN
PF Chang's and Taneko Japanese Tavern
Procter & Gamble
Saturn