Your Brand
Of all the things your company owns... nothing is an important as your brand.
Founders die. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Your brand is the one and only form on intellectual property your company owns that can never expire. It is the future and vitality of your company.
Greater than the sum of its parts, it supercedes all goals; increasing market share, building barriers to competition, inspiring your employees, creating added value and recruiting and maintaining new talent. The vital force of your brand affects your company at every level. Like a set of architectural plans that precede the construction of a building, your brand architecture must be in place prior to corporate communications of any kind, before marketing plans or ad campaigns. Your brand is a compass directing a consistent identity across divisions; packaging, web activities, public relations, advertising, and product launches - all areas that touch the customer.
Your brand is all embracing. Your brand is your story. It is your personality. It is the promise you make. More importantly it is the promise you keep. And making and keeping this promise is worth money. What we at Tipping Point do for you is help you merge your overall goals with the nature and scope of your brand, so that they are like two sides of the same coin. Then, we help you take your new set of "architectural plans" for your brand into the implementation phase and, in concert with your in house and out house creative resources, we lead the implementation process. And, with our history real world skills (yes, we are consultants who can walk the talk) we help you implement the internal and external aspects of your brand development, thus helping you take your company to the next level.